01
"Funding" is never actionable.
The ask
Push until you get a number and a line item."Funding" is never actionable.
02
almost everything downstream.
The operation
Time in business and revenue decidealmost everything downstream.
Monthly margin
—
Revenue minus expenses
Comfortable payment
—
Half the margin, to stay safe
Months to self-fund
—
Ask ÷ margin
TMCC 2.5× ceiling
—
2.5× monthly gross. Verify.
03
sends people into a rejection.
The owner
Ask plainly. Guessing here is whatsends people into a rejection.
04
and who you're handing them to.
Disposition
What they do before the next session,and who you're handing them to.